Super Superdrug!!

So I am a big lover of Boot. Close to the hear being based in Nottingham it's a fanstastic company, and I always look forward to that christmas brochure flicking through circling which make-up set I want. And then theres the advantage card Excellent you earn points for buying your essential items things you actually need, so at the end of the year I can treat myself to a new perfume or as my mum does saves hers and buys all her holiday essentials im talking suncream, insect repellent, etc.

Now heres the devestating bit Superdrug have just introduced 'The beauty card' it works the same way as an advantage card but initally they have better offers and their products are considerably cheaper than boots! It hasn't stopped there Superdrug have revamped their stores and they look incredible.

Much more fashion focused you can actually work your way around the store they're more spacious now and divided up into departments. The till point is lovely with the Superdrug brand name being proudly advertised behind the counter. And whats great about Superdrug is that I recieve 10% discount for being a student with my NUS card which is great because I can still collect points and pay a cheaper price.

I'm a big lover of marketing and re-branding and although what they've done is simple and overdue it's also incredible.

I know where i'll be shopping for my essentials from now on ! Big Love for Superdrug x