Wednesday, 12 October 2011

Jigsaw Customer Event

So where do i start with this one ? All the Jigsaw stores were asked to hold customer event evenings in their stores to celebrate the arival of the amazing A/W collection. The event could be done in any way we wanted thinking about our client base and what would be appropriate. Naturally studying the subject I do my boos thought it a good idea I helped with the organisation of the event. I decided to stage a fashion show completing the styling myself based upon the styling used in the current Jigsaw campaigns.

We worked so hard on the event  and I even managed to rope in Toni & Guy to do the models hair, Pret a Manger to do catering, Jo Malone being new to Bridle Smith Gate came and burnt some of their amazing candles and waxing boutique nkd () gave us some vouchers to hand out with an amzing 25% off your first visit. And how can i forget the amazing cakes we made .


 The night was really enjoyable and great to see so many regular customers enjoying the new stock and eager to hear about thelaunch of our new personal shopping service in the Nottingham branch. I was just dissapointed that after all the preperation for the fashion show due to customer foot fall it couldn't take place, customers came at different times with most asking about the fashion show, but leading busy lifestyles had to be in different places. And as you will remember it was the weekend of the heat wave so many were enjoying BBQ's and catching the last few rays whilst they could.

I was dissapointed because we had worked so hard and the girls looked amazing, but unfortunately it was one of those things, so next customer event evening i could do nothing but i won't i'll think of something bigger and better.I dont' like failing at things but it can only be a stepping stone.

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